Three recent engagements, one client each: the first starts from people and their processes, the second from measurement tooling, the third from the infrastructure holding everything else up.
A programme that starts in the room and ends inside the processes: progressive seminars to build the shared language, then workshops with each business unit to map the real work, find the low-hanging fruit, and design agents that respect the methods already in use.
Meta, TikTok, Google Ads Search and Display, plus the CRM initiatives on the existing base: different platforms, different dashboards, no shared numbers. James holds ingestion, the funnel model, planning and measurement in one place: the editorial plan comes out of the funnel stages instead of being written separately.
A platform that worked, grown faster than the environment hosting it. Migration onto infrastructure that absorbs growth, a controlled development process, and an assessment covering data, the AI Act and terms of use.
Three different ways in: people, measurement, infrastructure. The first step is working out which of the three matches the problem you have right now.