Iside SystemsData, AI and marketing
LatestNew case study — James: omnichannel measurement and editorial planning for an online education companyThree seminars, “AI agents and AI tools for business productivity”, with Microsoft and the Milan Chamber of Commerce — first date 4 May, Microsoft HouseAvailable for conferences, keynotes and lectures on AI adoption, data strategy and growthTeaching at IULM and Università Cattolica

About

Iside Systems is the practice of Alessandro Saccoia.

Alessandro Saccoia
Alessandro Saccoia — Milan

Technologist, contract professor, co-founder. Years of experience in measurement, data, tooling and automation — across research institutes, ad-tech, telecoms, media measurement, and now my own companies.

Iside Systems is how that work is sold: data strategy and science, AI adoption, and the marketing and growth operations that hold both together. Neither an agency nor a software house. I build and prototype what the operations layer needs, and when something outgrows that, it belongs with your team or a partner.

Currently co-founder of Thembi, an EU policy intelligence platform; running marketing at Mentor Ripetizioni, where the infrastructure is built in-house; and contract professor at IULM.

01 — Current
02/2025 →
Iside Systems SRLSFounder. Data strategy, AI adoption, marketing and growth operations, advisory.
10/2024 →
ThembiCo-founder. EU policy intelligence platform — product, backend and AI systems.
2026 →
Mentor RipetizioniHead of marketing. Growth model, in-house infrastructure, AI tutor.
2022/23 →
IULMContract professor — Decisional Models for Data-Driven Marketing, master's in AI for Business and Society.
02 — Previously
05/2023 — 11/2024
IULM AI Lab, MilanChief technology officer.
04/2022 — 04/2023
Nielsen, MilanSenior manager, marketing effectiveness. Performance measurement and marketing effectiveness across Southern Europe and EMEA.
01/2021 — 04/2022
Vodafone Business, MilanProduct manager of Vodafone Analytics, their territorial-analysis and martech product built on telco big data: design, requirement gathering and operations management for in-life clients.
10/2018 — 11/2020
Beintoo, MilanHead of data science. Research in business intelligence and omni-channel digital transformation; advanced analytics and big-data tooling for ad-tech and market intelligence.
05/2017 — 05/2018
Mogees Ltd, LondonProject manager, data science. Audio analysis, statistical signal processing and machine learning; rapid prototyping of mobile apps, command-line tools and embedded software.
04/2012 — 05/2016
Dinahmoe AB, StockholmTechnical director. Award-winning interactive audio experiences for HBO, Nike and Google; multiple FWA Awards, with agencies including BBH, Stink Digital and Acne Production.
06/2010 — 11/2011
IRCAM, ParisMachine learning engineer in the Analysis/Synthesis group: music information retrieval and audio descriptors.
10/2009 — 05/2010
IK MultimediaDSP engineer. C++ development across the company's audio plugin range.
10/2007 — 09/2009
SoftailorWeb developer. Web development and corporate software.
03 — Education, credentials, teaching

Education

Computer science, Università degli Studi di Milano.

Certification

AI and Law. AI Governance. AWS Certified Cloud Engineer. Training in transformative AI and AI safety.

Teaching

IULM — Decisional Models for Data-Driven Marketing, since 2022/23. Università Cattolica — Statistics (Business and Finance) and Artificial Intelligence (master's in Communication for the Creative Industries, Milan). Université de Franche-Comté / Conservatoire du Pays de Montbéliard — visiting professor 2013–2017. Milan Chamber of Commerce and Formaper — AI for business.

Languages

Italian, English and French — lectures, conferences and materials in all three. The French comes from four years teaching in France, at the Université de Franche-Comté. Venues in Italy and abroad.

04 — Speaking & teaching

Available for
conferences and lectures.

I speak at public conferences, keynotes and panels, and teach university courses and in-house workshops, in English, Italian or French. The recurring subjects are AI adoption inside organisations, data strategy, and data-driven marketing — treated as operational problems with real examples, not as industry overviews.

AI adoption in organisationsAgents & automationGovernance and the AI ActData strategy & scienceData-driven marketingDecision models
Apr — May 2026
AI agents and AI tools for business productivity ↗A series of three seminars with the Milan Monza Brianza Lodi Chamber of Commerce, Formaper and Microsoft. First date 4 May 2026, 15:00–18:00, Microsoft House, Viale Pasubio 21, Milan: AI assistants and custom agents, prompt engineering for SMEs, automation tooling, closing with a hands-on workshop. Free, limited seating.
Since 2022
Decisional Models for Data-Driven Marketing ↗Contract course, IULM — taught every academic year since 2022.
2025/26
Statistics — first module ↗Università Cattolica, BSc in Business and Finance.
2025/26
Artificial intelligence ↗Università Cattolica, master's in Communication for the Creative Industries, Milan.
2025
Statistics and AIMilan Monza Brianza Lodi Chamber of Commerce — Data Analyst & AI Explorer course.
2013 — 2017
Machine learning for audio · digital signal processingVisiting professor, Université de Franche-Comté / Conservatoire du Pays de Montbéliard, France. Music technology and AI at the Conservatoire, focused on machine learning for audio analysis. Four years.
Ongoing
Executive workshops on AI adoption and governancePrivate sessions for leadership teams, on request.
05 — Contact

Start with the problem,
not the technology.

Useful first messages describe what the team measures today, where the manual work goes, and which decision keeps getting made on a feeling. One conversation is usually enough to say what is fixable within a month. If what you need is an agency or a development shop, I will tell you.

Studio

Iside Systems SRLS
Via Tortona 12, 20144 Milano
P.IVA 14733480967
e-invoicing code KRRH6B9
iside.systems.srls@pec.it

Direct

alessandro@iside.systems
linkedin.com/in/alesaccoia