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AI Enablement, Data and Marketing Strategy.

I build the agentic foundation a team makes data-driven decisions on, guide organisations through AI adoption, and run the marketing and growth operations — tooling, automation, measurement — turning both into daily practice. I work alongside teams through training programmes and continuing strategic support, fractional where that fits. Neither an agency nor a software house.

LatestNew case study — James: omnichannel measurement and editorial planning for an online education companyThree seminars, “AI agents and AI tools for business productivity”, with Microsoft and the Milan Chamber of Commerce — first date 4 May, Microsoft HouseAvailable for conferences, keynotes and lectures on AI adoption, data strategy and growthTeaching at IULM and Università Cattolica
01 — The point

Teams rarely lack
strategy. They lack
working numbers.

Most already know roughly what they should be doing. What stops them is that the numbers do not speak to each other, the tools do not communicate, and half the week goes to assembling reports by hand and reading them — time the team does not get back.

My work is informed by strategy but starts at the foundation: deciding what to measure and what to model, getting the data where it is needed without anyone copying it, building the models that turn those numbers into a decision, and — where it helps — bringing AI into the workflow to the point where it genuinely removes repetitive work.

I can build and prototype all of this, drawing on an extensive personal codebase. For the final development I work alongside your team, or with a partner I can bring in.

Something similar on your desk? Get in touch
02 — What I do
/01

Data strategy
& data science

What to measure and what to model, before the question of which tool to buy. Statistical modelling, data mining and machine learning on the data you already hold: forecasting, segmentation, experiments, and an intuitive reading of the result.

/02

AI
Adoption

Driving adoption across the organisation - not delivering a pilot and leaving. The use cases that actually pay, the real cost of running them, who has to change how they work, what the AI Act obliges you to document. Certified in AI & Law and AI Governance.

/03

Marketing & growth
operations

The plumbing that makes a team autonomous: a tracking plan people follow, events and pipelines into one place, CRM and lifecycle flows that fire unsupervised, dashboards with a reporting cadence. One agreed definition of a conversion, and no more assembling Monday's numbers by hand.

/04

Advisory for
founders & teams

The hard calls, without a box on the org chart: is this feasible with the data and people you have, build or buy, which vendor, who to hire first. Where an existing tool already solves the problem, I say so rather than open a building site.

If this is the piece you are missing, get in touch →

03 — Where it applies

Any field with
data worth mining.

Marketing and growth. Education. Operations and internal knowledge. Scientific and research data — signal processing, machine listening and experimental datasets are where I started, at IRCAM, and remain fully in scope.

04 — Case studies

Three different
ways in.

Training that ends up inside the processes, measurement that holds the various platforms together, infrastructure that absorbs growth. Three recent engagements, told in full.

01From the classroom into the processes.AI adoption — consulting and training firm02Many marketing platforms, one version of the numbers.James — marketing operations for an online education company03Making what already works hold up.Infrastructure and governance — education startup

All case studies →

04 — Selected projects

Thembi

2024 →

EU policy intelligence platform. Knowledge representation, information extraction, ingestion and retrieval over legislative corpora that change weekly, semantic search, and assisted drafting of documents.

RetrievalSemantic searchProduct

Mentor Ripetizioni

2026 →

Italian online tutoring. Omnichannel measurement framework across Google Ads, Meta, LinkedIn Ads and TikTok, proprietary tooling that builds editorial plans against the stages of the sales funnel, and an AI tutor covering the hours human tutors cannot.

Omnichannel measurementEditorial planningAI tutor

VoiceStreamAI

2024

Server and client for near-realtime audio transcription: WebSocket streaming, Huggingface voice activity detection and Whisper (faster-whisper) for recognition. Modular design for swapping VAD and ASR components, configurable chunking strategies, multilingual support.

WhisperVADWebSocketReal-time

View the full project index →

05 — Omnichannel measurement

One model,
every platform.

I set up an omnichannel, multitouch measurement framework, with shared definitions and data flowing into a single model, instead of a thousand dashboards telling different stories.

Proprietary software produces editorial plans matched to what the sales funnel actually needs built: every piece of content and every euro answers to a specific stage, and measurement comes back on the same scheme.

Figure: illustrative structure — client figures withheld

Wondering how it applies to you? Get in touch
06 — Speaking & teaching

Available for
conferences and lectures.

I speak at public conferences, keynotes and panels, and teach university courses and in-house workshops, in English, Italian or French. The recurring subjects are AI adoption inside organisations, data strategy, and data-driven marketing — treated as operational problems with real examples, not as industry overviews.

AI adoption in organisationsAgents & automationGovernance and the AI ActData strategy & scienceData-driven marketingDecision models

Speaking and teaching enquiries →

Apr — May 2026
AI agents and AI tools for business productivity A series of three seminars with the Milan Monza Brianza Lodi Chamber of Commerce, Formaper and Microsoft. First date 4 May 2026, 15:00–18:00, Microsoft House, Viale Pasubio 21, Milan: AI assistants and custom agents, prompt engineering for SMEs, automation tooling, closing with a hands-on workshop. Free, limited seating.
Since 2022
Decisional Models for Data-Driven Marketing Contract course, IULM — taught every academic year since 2022.
2025/26
Statistics — first module Università Cattolica, BSc in Business and Finance.
2025/26
Artificial intelligence Università Cattolica, master's in Communication for the Creative Industries, Milan.
2025
Statistics and AIMilan Monza Brianza Lodi Chamber of Commerce — Data Analyst & AI Explorer course.
2013 — 2017
Machine learning for audio · digital signal processingVisiting professor, Université de Franche-Comté / Conservatoire du Pays de Montbéliard, France. Music technology and AI at the Conservatoire, focused on machine learning for audio analysis. Four years.
Ongoing
Executive workshops on AI adoption and governancePrivate sessions for leadership teams, on request.
07 — Working together

Set-up sprint

Four to six weeks

Instrument, connect, automate. At the end the team has one agreed set of numbers, the reports arrive on their own, and the first two or three automations are live and documented.

Embedded

Days per month

Working inside the team on a standing basis: keeping the stack honest, extending the automations, running the measurement cadence, and driving AI into workflows as the team becomes ready for it.

Advisory

Monthly or equity

Lighter-touch work for founders and leadership: regular sessions, decisions reviewed, technical claims checked, feasibility read before spending. Retainer or, early-stage, partly equity.

Technical collaboration

Shape to be agreed

For any project worth building. If the idea is interesting and there is room to do it properly, we find the form: collaboration between peers, research, a shared prototype, an open-source contribution. Tell me what you have in mind.

Start with the report
nobody trusts.

It is usually the fastest way in. The first conversation covers what the team measures today, where the manual work goes, and what could be automated or answered by AI within a month. If what you need is an agency or a development shop, I will say so.

About, CV and contact →